This Story was created by me, Anna Sweet. I’m the one woman show behind everything you see. I started making jewellery in 2014 when I was living in Sydney, but it wasn't until 2018 that it transitioned into a business. I’ve always been in love with jewellery. As a kid I constantly rummaged through my mum’s jewellery box, obsessed with the story behind each piece.
I initially started my journey into jewellery-making purely to make jewellery for myself. I always struggled finding rings that fitted me and I was sick of buying jewellery from fast fashion brands that turned my skin green, ended up smelling of copper and were unkind to the planet. I saw a gap for affordable, bespoke jewellery that fitted perfectly and told the story I wanted it to.
I’ll never forget the feeling I got when I received my first piece of bespoke jewellery from a jeweller I had loved for so long. It bought me so much joy. It still does when I wear it. I’ve never lost the love for it and I wanted to create that feeling for other people.
When starting This Story I knew that I wanted bespoke jewellery to be at the heart of the business, but I also wanted to build collections into the brand that held powerful messages and really stood for things I cared about. Feminism is the core of my Self-Love collection. At the time I was starting my own journey into feminism and I wanted to create a collection that was built up of daily reminders to be kind and compassionate to ourselves. There’s no better reminder to love yourself than looking down to your hands and seeing ‘I love me’ engraved onto a signet ring.
The ‘Born in the Stars’ collection came from my lifelong adoration of astrology. Astrology has taught me to remain true to myself and to trust to my instincts. Whether you believe in it or not, or know much about it, there’s something magical in being guided by the stars. I wanted this collection to represent the power of the universe and the magic all around us.
I am a self-taught jeweller but have developed my skills along the way through different courses and classes. I can honestly say nothing makes me happier than making jewellery that I know will be treasured.